Larry DiMarzio answered 10 questions from Premier Guitar readers in their regular feature Go Ahead And Ask. An excerpt from the column follows:
Not only is DiMarzio a significant manufacterer in the pickup world, he was the first gearhead to figure out how to mass-market replacement pickups. Starting with the introduction of the Super Distortion™ and Dual Sound™ pickups in 1971, players could finally swap their guitars' stock pickups for something different. You could say that changed everything. Think about it: A new world of drive and power was just a quick modification away -- you no longer had to buy a new amp, pedal, guitar (or all three) to try to change the fundamental tone that served as the basis of your sound.